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The website iacp.org.in has the following in the web page, "Indian Association of Colleges of Pharmacy." We analyzed that the website also stated " The Indian Association of Colleges of Pharmacy IACP." It also stated " Registered under sec 10 of the Tamilnadu Societies Registration Act 1975 is a national organization whose mission is to serve its member colleges and their respective faculties, by acting as their advocate at the national level, by providing forums for interaction and exchange of information among its members, by recognizing outstanding performance among its member educators and by assisting member colleges." The header had Indian Association of Colleges of Pharmacy as the highest ranking search term. This keyword was followed by IACP, Pharmacy Colleges, and Chennai which isn't as urgent as Indian Association of Colleges of Pharmacy. The other words they used was Tamil Nadu.